1. WHAT INFORMATION DO WE COLLECT AND FOR WHAT PURPOSE?

The categories of information we collect can include:

• Information you provide to us. We may collect personal information, such as your name, phone number, location, and e-mail address when you register for our Service or otherwise communicate with us. We may also collect any communications between you and Everdays and any other information you provide to Everdays.
• Data collected through the use of the Service. We collect information about how you use the Service, your actions on the Service, and content you post to the Service, Some areas of the Service allow Users to add content such as profile information, images, documents, and other content or information ("User Content"). Please remember that Everdays may, but has no obligation to, monitor, record, and store User Content in order to protect your safety or the safety of other users, to assist with regulatory or law enforcement efforts, or to protect and defend our rights and property. By using the Service, you consent to the recording, storage and disclosure of such communications you create, send or receive for these purposes.
• Information collected from your browser. We also collect information sent to us automatically by your web browser when you navigate the website and mobile application. This information typically includes your IP address, usage details, operating system information, the date and time of your visit and the pages you visit. We collect this data to help us:
  • Administer the website and mobile application and improve your user experience;
  • Analyze website and mobile application trends and aggregate usage;
  • Promote and improve services; and
  • Fulfill your requests and contact you.
• Location Information. We may collect your unique user identifier and your location through GPS, WiFi, or wireless network triangulation in order to obtain your location for the purposes of providing our Service. We maintain location information only so long as is reasonable to provide the Service and then delete location data tied to your personal information. We may maintain de-identified location data for a longer period of time in order to analyze aggregate trends and metrics. If you want to opt-out of the collection of your location data, please adjust your settings in your mobile device to limit the app's access to your location data. Please see “Control Over Your Information” below to learn more.
• Information from other sources. We may obtain information from other sources, such as third-party information providers, or through mergers and acquisitions, and combine this with information previously collected. In these cases, our User Privacy Policy governs the handling of the combined personal information. We may also collect information about you that is publicly available.

We use this information to operate, maintain, and provide to you the features and functionality of the Service, as well as to communicate directly with you, such as to send you email messages and push notifications, and permit you to communicate with others on the Service or on social media or invite others to join the Service. We may also send you Service-related emails or messages (e.g., account verification, change or updates to features of the Service, technical and security notices). For more information about your communication preferences, see “Control Over Your Information” below.

2. HOW WE USE COOKIES AND OTHER TRACKING TECHNOLOGY TO COLLECT INFORMATION.

We, and our third-party partners, automatically collect certain types of usage information when you visit our Service, read our texts or emails, or otherwise engage with us. We typically collect this information through a variety of tracking technologies, including cookies, web beacons, file information and similar technology (collectively, "tracking technologies”). For example, we collect information about your device and its software, such as your IP address, browser type, Internet service provider, platform type, device type, operating system, date and time stamp, a unique ID that allows us to uniquely identify your browser, mobile device or your account, and other such information. We also collect information about the way you use our Service, for example, the site from which you came and the site to which you are going when you leave our website, the pages you visit, the links you click, how frequently you access the Service, whether you open emails or click the links contained in emails, whether you access the Service from multiple devices, and other actions you take on the Service. When you access our Service from a mobile device, we may collect unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google AdID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g., latitude and/or longitude) or similar information regarding the location of your mobile device, or we may be able to approximate a device's location by analyzing other information, like an IP address. We may collect analytics data, or use third-party analytics tools (including, without limitation, Google Analytics and Firebase Analytics), to help us measure traffic and usage trends for the Service and to understand more about the demographics of our users. We may also work with third-party partners to employ technologies, including the application of statistical modeling tools, which attempt to recognize you across multiple devices. Although we do our best to honor the privacy preferences of our users, we are unable to respond to Do Not Track signals set by your browser at this time.

We use or may use the data collected through tracking technologies to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information, including targeted content, advertising and offers; (c) identify you across multiple devices; (d) provide and monitor the effectiveness of our Service; (e) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our website; (f) diagnose or fix technology problems; and (g) otherwise to plan for and enhance our service.

If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. Please note that doing so may negatively impact your experience using the Service, as some features and services on our Service may not work properly. Depending on your mobile device and operating system, you may not be able to delete or block all cookies. You may also set your e-mail options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our e-mail and performed certain functions with it.

We and our third-party partners may also use cookies and tracking technologies for advertising purposes. For more information about tracking technologies, please see “Third-Party Tracking and Online Advertising” below.

3. SHARING OF YOUR INFORMATION.

We may share your personal information in the instances described below. For further information on your choices regarding your information, see the “Control Over Your Information” section below.

We may share your personal information with or for:

• Third Party Support Vendors: when necessary, on our behalf to provide specific business support services, including website hosting and management, mobile application development, and other support services. We may enable third-party vendors to market and sell products and services to you, including, for example:
  • Funeral homes with whom we've arranged to offer you funeral goods and services;
  • Insurance carriers with whom we've arranged to offer insurance policies;

  These third-party vendors and service providers may need additional information about you to perform their obligations. Typically, they are required by contract to keep your information confidential and to use it only to provide services on our behalf. Certain third-party service providers have their own privacy policies with respect to the personal data required for your use of the Services. We recommend that you read their privacy policies so you can understand the manner in which your personal data will be handled by these providers.

• Website Analytics Companies: We share anonymous aggregated information regarding visitors to our website and mobile application with third-party website analytics companies. These companies use this aggregate data, which has been stripped of any personally identifying information about you, to provide us with insight regarding our web usage patterns. As we only share anonymous, aggregate data, this information cannot be traced back to you individually by either us or the website analytics vendors.
  We use Google Analytics, Firebase, Amplitude and Hotjar to provide us website usage and analytic reports, which necessitates us sharing your anonymous, aggregate data. You may choose not to share your data with Google by installing the Google Analytics opt-out browser add-on, which instructs your browser not to provide your website usage data to Google Analytics. To opt-out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout to install the browser add-on. For more information on Firebase's Terms of Service and privacy practices, visit https://firebase.google.com/terms/ and https://policies.google.com/privacy, respectively. For more information on Amplitude's Terms of Service and privacy practices, visit https://amplitude.com/terms and https://amplitude.com/privacy, respectively. For more information on Hotjar's Terms of Service and privacy practices, visit https://hotjar.com/legal/policies/terms-of-service and https://hotjar.com/legal/policies/privacy/, respectively.
  Please note that installing the Google Analytics opt-out browser add-on will only disable the use of Google Analytics and will not prevent data from being sent to the website itself or to other web analytics services.
• Public and Other Users:
  • when you provide feedback or User Content on our Service;
  • Your profile information and content you post to public areas of the Service, including public groups, will be viewable by others on the Service and the public. Please do not provide personal information you would not want to be public. You may be able to control the visibility of some of your information and actions in your Settings (see "Control Over Your Information" below). We share your information with third parties with whom you communicate with on the Service. You control who you want to communicate with and what information you share
• Legal Requirements: In certain circumstances, we may be required to disclose your personal data as otherwise required by law or legal or regulatory proceeding. We will only share the information we are required to disclose by law and only when we are required to do so.
• Security and Fraud Prevention Efforts: When necessary, we will use your personal data, including email communications, to preserve the security of our website, systems, and personal data in our control. If necessary, we will also use your personal data to investigate possible fraud, to identify violations of this User Privacy Policy and our terms and conditions, and to prevent any attempted harm to our users.
• Sale of Business: other parties in connection with a company transaction, such as a merger, sale of company assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business by another company or third party, or in the event of a bankruptcy or related or similar proceedings.
• Other Third Parties:
  • With other carefully-selected third parties who may have products or services we think you may enjoy
  • With third parties at your request. For example, among other things, you may have the option to share your activities on the Service with your friends through email, text or on various social media sites or to plan a funeral through the Service, or to purchase goods or services and/or apply for insurance coverage.
• Affiliated Companies: other companies and brands owned or controlled by Everdays, Inc. and other companies owned by or under common ownership as Everdays, which also includes our subsidiaries (i.e., any organization we own or control) or our ultimate holding company (i.e., any organization that owns or controls us) and any subsidiaries it owns. These companies will use your personal information in the same way as we can under this User Privacy Policy. Other: We may also share information with others in an aggregated or otherwise anonymized form that does not reasonably identify you directly as an individual.
• Other: We may also share information with others in an aggregated or otherwise anonymized form that does not reasonably identify you directly as an individual.

The Services are not intended for certain users, including:

• Children Under the Age of 18: No one under the age of 18 may provide any information to or on the Services. We do not knowingly collect personal information from anyone under the age of 18. If you are under the age of 18, do not use the Services or provide any information about yourself on the Services. If you believe we might have received information from a child under the age of 18, please contact us at the postal or email address provided in the “Contact Information” section below.
• Individuals Outside of United States: The website is intended for users located in the United States. In the event you visit the website from outside the United States, your information may be transferred to, stored, and processed in the United States, where the privacy laws might not be as comprehensive as those in your country. By using the website, you understand that your information may be transferred to and processed in the United States, and in accordance with this User Privacy Policy, and you consent to such data processing activities.

4. CONTROL OVER YOUR INFORMATION.

Profile and Data Sharing Settings. You may update your profile information, such as your user name and profile photo.

How to control your communications preferences: You can stop receiving promotional email communications from us by clicking on the “unsubscribe link” provided in such communications. We make every effort to promptly process all unsubscribe requests. You may not opt out of service-related communications (e.g., account verification, transactional communications, changes/updates to features of the Service, technical and security notices). To unsubscribe from text messages at any time, reply STOP to any text message you receive from Everdays. You consent that following such a request to unsubscribe, you may receive one final text message from Everdays confirming your request. For help, contact us at support@everdays.com.

Modifying or deleting your information: If you have any questions about reviewing, modifying, or deleting your information, or if you want to remove your name or comments from our website or publicly displayed content, you can contact us directly at support@everdays.com. We may not be able to modify or delete your information in all circumstances.

5. YOUR CHOICES AND RIGHTS.

• EU Data Subject Rights: If you are an EU data subject, we provide you with choices about the collection, use and disclosure of your personal data. You may exercise these rights by contacting us in writing by electronic mail, postal mail, or commercial courier at the address or email address provided at the end of this User Privacy Policy under the heading “Contact Information.” Unless explicitly stated otherwise, we will respond to your request as soon as possible, but at the latest within one month. Your rights include:
  • Accessing your personal data to know what information we have collected about you and how it has been shared;
  • Requesting the deletion of all or some of your personal data;
  • Changing or correcting inaccurate or outdated information;
  • Objecting to, limiting or restricting use of all or some of your personal data; and
  • Requesting a copy of your personal data, including in a portable format.
  You also have the right to lodge a complaint with your supervisory authority if you believe we have violated your privacy rights or applicable laws and regulations.
• California Privacy Rights: If you are a resident of the State of California and you have provided your personal data to us, you have the right to request a list of all third parties to which we have disclosed your personal data for direct marketing purposes. If you exercise your right to submit such a request to us, we will send you the following information:
  • The categories of information we have disclosed to any third party for any third party’s direct marketing purposes during the preceding year; and
  • The names and addresses of third parties that received such information, or if the nature of their business cannot be determined from the name, then examples of the products or services marketed.
  You may make such a request by contacting us in writing by electronic mail, postal mail, or commercial courier at the address or email address provided at the end of this Privacy Policy under the heading “Contact Information” with a preference on how our response to your request should be sent.
  You may make such a request by contacting us in writing by electronic mail, postal mail, or commercial courier at the address or email address provided at the end of this User Privacy Policy under the heading “Contact Information” with a preference on how our response to your request should be sent. California law also requires that we disclose how we respond to “do-not-track requests” from our users. At this time, we do not currently respond to “do-not-track” requests from our users’ browsers.

6. THIRD PARTY TRACKING AND ONLINE ADVERTISING.

We may share, or we may permit third-party online advertising networks, social media companies and other third-party services, to collect, information about your use of our website over time so that they may play or display ads that may be relevant to your interests on our Service as well as on other websites or apps, or on other devices you may use. Typically, though not always, the information we share is provided through cookies or similar tracking technologies, which recognize the device you are using and collect information, including hashed data, click stream information, browser type, time and date you visited the site, and other information. This information is used to display targeted ads on or through our Service or on other websites or apps, including on Facebook. We or the online advertising networks use this information to make the advertisements you see online more relevant to your interests. As noted above, depending on your browser or mobile device, you may be able set your browser to delete or notify you of cookies and other tracking technology by actively managing the settings on your browser or mobile device. You may also be able to limit interest-based advertising through the settings on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest-based ads” (Android). To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Network Advertising Initiative's online resources, at http://www.networkadvertising.org/choices, and/or the DAA's resources at www.aboutads.info/choices, and you may also adjust your ad preferences through your Facebook settings. You may also be able to opt-out of some - but not all - interest-based ads served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app. If you have any questions about opting out of the collection of cookies and other tracking/recording tools, you can contact us directly at support@everdays.com.

7. HOW WE STORE AND PROTECT YOUR INFORMATION.

Data storage and transfer: Your information collected through our website may be stored and processed in the United States or any other country in which Everdays or its affiliates or service providers maintain facilities. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. or any other country in which the Everdays or its parent, subsidiaries, affiliates, or service providers maintain facilities and the use and disclosure of information about you as described in this User Privacy Policy.

Keeping your information safe: We care about the security of your information and use commercially reasonable physical, administrative, and technological safeguards to preserve the integrity and security of all information collected through our website. However, no security system is impenetrable, and we cannot guarantee the security of our systems. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and, where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

8. LINKS TO OTHER WEB SITES AND SERVICES.

The Services may contain links to and from third party websites of our business partners, advertisers, and social media sites and our users may post links to third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. We strongly recommend that you read their privacy policies and terms and conditions of use to understand how they collect, use, and share information. We are not responsible for the privacy practices or the content on the websites of third party sites.

9. HOW TO CONTACT US.

If you have any questions about this User Privacy Policy or the website, please contact us at at

c/o Privacy
Everydays, Inc.
1221 Bowers St., Unit 1719
Birmingham, MI 48012
legal@everdays.com.

10. CHANGES TO OUR PRIVACY POLICY.

We may modify or update this User Privacy Policy from time to time to reflect the changes in our business and practices, and so you should review this page periodically. When we change the policy in a material manner, we will let you know and update the 'last modified' date at the top of this page. The changes will be effective as of the date we post the revised User Privacy Policy on our website and mobile application and the revised policy will only apply to information collected thereafter. Your continued use of the Services after we make changes to the User Privacy Policy signifies your acceptance of those changes. Please check our website or mobile application periodically for updates to the User Privacy Policy. For your convenience, we will post the effective date at the top of any revised User Privacy Policy.

Consumer Rights

This section describes certain rights of Consumers under the CCPA. For information on how Consumers may contact Everdays to exercise these rights, please see the section below entitled, "How to Submit a Request."

Right to Know

A Consumer has the right to request that a business disclose what personal information it collects, uses, discloses or sells. Specifically, a Consumer may request that a business that collects personal information about the Consumer disclose to the Consumer the following:

1. The categories of personal information it has collected about that Consumer.
2. The categories of sources from which the personal information is collected.
3. The business or commercial purpose for collecting or selling personal information.
4. The categories of third parties with whom the business shares personal information.
5. The specific pieces of personal information it has collected about that Consumer.

A Consumer may request that a business that sells the Consumer’s personal information, or that discloses it for a business purpose, disclose to that Consumer:

1. The categories of personal information that the business collected about the Consumer.
2. The categories of personal information that the business sold about the Consumer and the categories of third parties to whom the personal information was sold, by category or categories of personal information for each third party to whom the personal information was sold.
3. The categories of personal information that the business disclosed about the Consumer for a business purpose.

Right to Request Deletion

A Consumer has the right to request that a business delete any personal information about the Consumer which the business has collected from the Consumer. If it is necessary for Everdays to maintain the personal information for certain purposes, Everdays is not required to comply with your deletion request. If we determine that we will not delete your personal information when you request us to do so, we will inform you and tell you why we are not deleting it.

No Discrimination

A Consumer has the right not to be discriminated against because the Consumer exercised any of the Consumer’s rights under the CCPA. Everdays may charge a Consumer a different price or rate, or provide a different level or quality of goods or services to the Consumer, if that difference is reasonably related to the value provided to the Consumer by the Consumer’s data.

How to Submit a Request

To exercise the rights described above, you must submit a verifiable Consumer request to us by contacting Everdays through one of the following methods:

Contact us by phone at 1-248-480-2202, or. Initiate a request by completing our online form.Initiate A Request

You may submit a request twice in any 12-month period.

To submit a verifiable Consumer request, you will be asked to provide certain information to help us verify your identity. The information we ask you to provide to initiate a request may differ depending upon the type of request, the type, sensitivity and value of the personal information that is the subject of the request, and the risk of harm to you that may occur as a result of unauthorized access or deletion, among other factors. In certain circumstances, we may also require you to provide a written declaration that you are who you say you are.

You may make a verifiable Consumer request on behalf of your minor child. You may also designate an authorized agent to make a request on your behalf. Upon request, your authorized agent must provide proof of identity and authority to speak on your behalf. If we cannot verify your identity or authority to make the request, we will not be able to comply with your request. We will inform you if we cannot verify your identity or authority. We will only use personal information provided in a verifiable Consumer request to verify the requestor’s identity or authority to make the request.

How we collect, use and share personal information of Consumers

Everdays has collected the following categories of Personal Information about Consumers in the twelve (12) months prior to the Effective Date of this Policy:

Name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, social security number, or other similar identifiers.

Name, signature, social security number, physical characteristics or description, address, telephone number, insurance policy number, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

Characteristics of protected classifications under California or federal law (gender (including pregnancy), disability, age (at least 40 years old).

Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a Consumer’s interaction with an Internet Web site, application, or advertisement.

Geolocation data.

Inferences drawn from any personal information to create a profile about a Consumer reflecting the Consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Everdays collects the personal information described above from the following categories of sources:

• From you directly, when you provide us with information over our websites or in person, in applications or questionnaire responses you submit in connection with one of our products or services, when you provide information about yourself to one of our Agents.
• From others on your behalf, such as when you are named as a beneficiary or emergency contact of one of our employees or associated with a policy held by one of our clients.
• From financial services organizations who provide us with information about purchase and sale transactions made by you or on your behalf.
• From data aggregators who provide us with information about individuals in order for us to understand who may be interested in our products or services.
• From public records or published databases.

Everdays collects the personal information described above for a variety of business purposes. Everdays uses the personal information to:

• Provide our products and services to you and activities related to our provision of such products and services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, or providing analytics services;
• Improve, upgrade, or enhance our products and services;
• Provide you with information about products and services that we and other businesses may provide that we think may be of interest to you;
• Debug to identify and repair errors that impair existing functionality;
• For research and analysis purposes.

Everdays may share the personal information described above with the following categories of third parties:

• We share your personal information with our service providers to assist us in providing our products and services to you, including service providers that:
• host our databases, infrastructure and websites;
• provide analytics services to help us understand the activity on our website;
• assist us with marketing and communications with our clients or potential clients;
• assist us to analyze and understand the financial status and needs of our client base;
• assist us with the financial, regulatory and legal aspects of our business;
• assist us with quote and estimates specific to particular individuals interested in our products or services;
• assist us with data security and privacy.
• With courts or governmental entities as we deem necessary to respond to a subpoena, regulation, binding order of a data protection agency, legal process, governmental request or other legal or regulatory process.

Everdays has not sold Personal Information about Consumers in the twelve (12) months prior to the Effective Date of this Policy.

Everdays has disclosed Personal Information about Consumers for a business purpose in the twelve (12) months prior to the Effective Date of this Policy.

Everdays has disclosed the following categories of Personal Information about Consumers for a business purpose in the twelve (12) months prior to the Effective Date of this Policy:

Name, signature, social security number, physical characteristics or description, address, telephone number, insurance policy number, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

Characteristics of protected classifications under California or federal law (gender (including pregnancy), disability, age (at least 40 years old)).

Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a Consumer’s interaction with an Internet Web site, application, or advertisement.

Geolocation data.

Inferences drawn from any personal information to create a profile about a Consumer reflecting the Consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Contact for More Information

If you have any questions or concerns about Everdays’ privacy policy and practices, please contact our Privacy Officer at legal@Everdays.com. or (248) 480-2202.

Effective Date: 10/9/2024