Mark Alhermizi is a visionary entrepreneur and first-generation Chaldean-American who embodies the tenacity and drive of his hometown, Metro Detroit. Born into a family of business owners, Mark learned the value of hard work and dedication at a young age. He put himself through undergraduate and law school at the University of Michigan by running his own tech consulting firm while also contributing to the family business, laying the foundation for his future success as a serial entrepreneur.

Mark personally founded and seeded the launch of Gas Station TV, securing national long-term distribution contracts; ultimately raising outside capital to grow it into a national media network. Under his leadership, GSTV became the largest gas pump media network in the country. Today, GSTV is a billion-dollar business that reaches over a billion consumers annually through 40,000 gas stations.

Following his successful exit from GSTV, Mark established his family office and began making passive investments in various verticals. After the passing of his father, Mark embarked on a passion project to improve the end-of-life planning and insurance space, resulting in his latest startup, Everdays, which he continues to operate today.

Throughout his ventures, Mark takes pride in developing novel concepts, assembling the right leadership teams, and designing and building highly profitable business models. He currently resides in Birmingham, Michigan, with his wife of over 30 years, their four children, and their dog.

Keith is a tech entrepreneur with roots in Connecticut. A New England Scholar graduate from the University of Connecticut's business school, Keith's career has been marked by innovation in mobile technology. He co-founded Shizzlr, an early geolocation app, and Groupcentric, a cross-platform chat SDK, both of which were acquired by Mark Alhermizi’s while he owned Gas Station TV in 2014.

At GSTV, Keith led the product and development teams, creating cutting-edge mobile apps for gas pump screens. Following GSTV's successful exit, he partnered with Mark Alhermizi to launch IZI Mobile, an app incubator that ultimately gave birth to Everdays.

As Everdays' co-founder, Keith now spearheads product development and operations, leveraging his extensive tech expertise to drive the company's mission in revolutionizing end-of-life planning and services.

Nicole Michalak is a distinguished professional with a proven track record of success in finance, human resources, and operations. Born and raised in Metro Detroit, Nicole graduated with honors from Eastern Michigan University before joining Gas Station TV in 2007. During her tenure, she made significant contributions to the company's finance team and played a pivotal role in building out the Human Resources and Talent Recruitment departments.

Following a successful exit from Gas Station TV, Nicole joined IZI Ventures. In her current role, she oversees operations, manages the investment portfolio, and provides leadership for Mark's active businesses. Nicole's expertise and strategic vision have been instrumental in driving growth and success within the organization.

In 2017, Nicole played a key role in the launch of Everdays, Inc., where she currently leads the Finance and Human Resources functions. Her dedication, skills, and experience continue to be invaluable assets to the company and the family office as a whole.

Since joining Everdays in 2017, he has infused the company with a wealth of experience drawn from both the start-up world and established enterprises. Mark's career has been focused on successfully developing Sales and Customer Success teams across numerous tech companies.

At Everdays, Mark spearheads the Sales and Marketing division, where he oversees agent recruitment, training, and all sales and marketing functions. In addition to this role, Mark is a licensed life producer in 47 states and Washington DC.

Mark lives in Bloomfield Hills with his wife, two children, and their lovable puppy, Finn. Beyond his professional achievements, Mark is a proud member of the Michigan Movie Critic Guild. Everdays is still trying to get him to shut up about being featured with his wife and daughter on The Today Show’s Hoda’s Morning Boost.